Primary urgency driver: This Early Bird banner is the #1 time-scarcity mechanism. It should appear in every ad, email, and social post. After May 1, Aerial becomes a $99 add-on.

Families of 4+: Your 4th Child Camps FREE

[Headline] The Summer Camp That Wears Them Out So You Don't Have To

[Subhead] Adventure. Structure. Peace of mind. All summer long at Polter Adventure Park.

Pick Your Camp Week ➜

Design note: The "4th Child FREE" badge is the first thing parents see. This is the viral hook — shareable, memorable, drives multi-child signups.

Live counter: "247 families enrolled" updates in real-time as registrations come in. Social proof creates urgency without artificial caps. As weeks fill, add week-specific counters ("Ninja Warrior Week is 70% full").

Placement note: Sibling banner goes ABOVE the pricing table so parents mentally calculate total family cost, not per-child cost. Makes Explorer feel like a steal.

How It Works

Pick Your Tier

Base Camp, Explorer, or Summit

Add Your Kids

Sibling discounts apply automatically

Drop Off & Breathe

We handle the rest

Choose Your Tier

Base Camp

$299

per week • Mon–Wed • 9am–3pm

✓ Unlimited attractions
✓ Daily archery lessons
✓ Morning + afternoon snack
✓ Camp shirt & 2 pairs socks
✓ Structured daily agenda
✓ Day 1 Money-Back Guarantee
— Full 5-day schedule
— Video Content Day
— Extended hours
— Unlimited arcade

EARLY BIRD: Register before May 1 ➜
FREE Aerial Attractions ($99 value)

Explorer

$399

per week • Mon–Fri • 9am–3pm

✓ Everything in Base Camp
✓ Full 5-day schedule
✓ Friday Video Content Day
✓ Shareable highlight reel
✓ Day 1 Money-Back Guarantee
— Extended hours (9–5)
— Unlimited arcade
— Aerial attractions
— Priority week selection

EARLY BIRD: Register before May 1 ➜
FREE Aerial Attractions ($99 value)

Summit Pass

$2,400$2,000

all summer • Any day • 9am–5pm

Only 11 of 30 Early Bird Passes remaining

✓ Unlimited any day all summer
✓ Extended hours (9am–5pm)
✓ Unlimited arcade all summer
✓ Aerial attractions included
✓ Daily archery + snacks
✓ Shirt & socks
✓ Video Content Day
✓ Priority week selection
✓ Day 1 Money-Back Guarantee

Anchoring note: Summit at $2,400 (with early bird $2,000 strikethrough) makes Explorer at $399 feel like a no-brainer. The "11 of 30 remaining" is REAL quantity scarcity — hard cap on early bird spots. The real Summit conversion also happens post-purchase at OTO 2.

What You're Actually Getting

EXPLORER — VALUE STACK

5 days Unlimited Attractions ($55/day × 5)$275

Daily Archery Lessons — 5 sessions ($18/ea)$90

Friday Video Content Day — highlight reel$50

Morning + Afternoon Snacks (5 days)$30

Camp T-Shirt$25

2 Pairs of Jump Socks$14

Camp Achievement Badge / Certificate$10

EARLY BIRD: FREE Aerial Attractions$99

Total Value$593

Your Early Bird Price:

$399

Save $194 — 33% off real value

SUMMIT PASS — VALUE STACK

50 days Unlimited Attractions ($55/day)$2,750

Extended Hours all summer ($149/wk × 10)$1,490

Unlimited Arcade all summer ($15/day)$750

Aerial Attractions all summer$990

Daily Archery — 50 sessions$900

Snacks all summer (50 days)$150

Video Content Days × 10 weeks$500

T-Shirt + 2 pairs socks$39

Priority Week Selection$50

Total Value$7,819

Early Bird Price:

$2,400$2,000

Save $5,819 — 74% off real value

Value stack strategy: Never lead with price. Lead with value, then reveal price as a fraction. These exact dollar breakdowns come from the recommendation doc. The $593 vs $399 and $7,819 vs $2,000 framing makes both tiers feel like steals.

What a Day Looks Like

[Photo/Illustration placeholder — kids doing activities, archery, adventure park scenes]